We have all received a LinkedIn message from a connection. Some are received favorably while some are not. Why? For many reasons, but one is lack of preparation.
BEFORE you send that LinkedIn message, do the following:
- Read the person’s profile – Read the full profile to get an understanding of them.
- Know their position – What is their current position?
- Know their current company
- Think about their concerns – After reading their profile and knowing what they are doing right now for their current company, what would you determine would be their biggest concerns right now? This is important if you want your LinkedIn message to be relevant and be read.
- Any mutual connections – do you have any mutual connections? Do you have anyone on that list that you know well enough to ask about the person?
- If you have a mutual connection that you felt comfortable enough to ask about the person, ask if you can mention them. NOTE: Do not ask this of someone you don’t know. If the connected person is someone you could call on the phone or send a personal email to, then do it. Otherwise, it’s a little creepy.
Once you have all this information, create a PERSONALIZED LinkedIn message that focuses on their concerns, mentions a few things about their profile (so they know that you took the time to read it), and that mentions someone they know (if given permission).
This will increase the likelihood of your message being read and being replied to.